IBC (International Broadcasting Convention) 2026, the world’s leading conference for the media, entertainment, and technology industry, wrapped up in Amsterdam. This year’s theme, “Inspire the Debate,” brought together leaders driving change in hybrid content distribution,
The broadcasting industry has operated on an uncomfortable compromise for almost a century: measure a small sample of viewers and extrapolate the results to represent tens of millions of households. From Nielsen’s mechanical Audimeter and viewer diaries in the 1950s to the electronic “people meters” of the
For decades, the television industry has been using statistical illusions to make billion-dollar decisions. Traditional audience measurements like Nielsens, Kantars, and BARBs, track the viewing habits of tens of millions of viewers by extrapolating data
For years, the television industry has been shifting away from traditional pay-TV and toward streaming. However, the evolution of content consumption is turning out to be more complicated than a simple switch from one model to
Not many viewers consider the infrastructure required to deliver every moment to their screens when they watch the world’s biggest sporting events. With the world’s largest football tournament underway, that infrastructure challenge is about to
The broadcast industry is at a turning point. Spending on content reached $247 billion globally, yet that content needs to travel across more platforms, partners, and regions than ever before. In the March/April 2026 issue of Euromedia, Jon Sonsteby, VP of North America Sales at
According to SVG Europe’s coverage of NAB Show 2026, satellite operators are undergoing a fundamental transformation. By integrating satellite, IP, and fiber networks, industry players are moving from pure satellite to integrated “content enabler” strategies. This shift offers
With the Big Game and Winter Games on the horizon, millions of sports fans across the country are locking in plans for tailgates and gatherings. But even the most devoted sports fans can’t always put travel on hold for a single game, let alone 17 days of competition. Fortunately, advances
Ever wonder how live sporting events, no matter where they are being played or where you are watching, make it to your screen in real time? Every broadcast is supported by a complex network of
The challenge in live broadcasting lies not only in moving content from point A to point B, but also in finding the right media fit. Networks need to meet the demands of premium live content, which include a
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