Hybrid Models for the Future of Media Distribution: Combining Satellite Scale with IP Resiliency

Although satellite broadcasting has long served as the foundation for global media distribution, the industry is now relying on hybrid models that combine IP and satellite as streaming demands increase, and dependability becomes increasingly critical. By allowing satellites to handle scalability and IP to provide resilience, this approach ensures that broadcasters can achieve the “five nines” of availability, or 99.999 percent uptime. It is a smart division of labor that improves the sustainability, economy, and efficiency of real-time delivery. 

In the second episode of  Satellite World Briefing’s new media mini-series, Ruben Calzadilla, Senior Technical Advisor at SES, and Dr. Ciro Noronha, President of the RIST Forum and Chief Technology Officer at Cobalt Digital, join host Lucas Hunsicker to discuss the advantages of hybrid satellite and IP delivery, why public internet alone cannot ensure reliability, and how broadcasters can future-proof content distribution with backward-compatible methods. As Calzadilla said: 

“Satellite handles scale, internet ensures resiliency, and together, they form a model that’s both efficient and future-proof.” 

Listen to the full podcast now. 

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